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JAMB Commerce 2014 Question 24

Question 24

Business Combinations

The coming together of a manufacturing business with a firm that markets its products is

  1. A.backward integration.
  2. B.a consortium.
  3. C.forward integration.
  4. D.a syndicate.
Show the answer and explanation

Answer: C (forward integration.)

Explanation

Joining with a firm further along the chain, towards the consumer, is forward integration.