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JAMB Commerce 2011 Question 39

Question 39

Advertising

The slogan, a wonderful world, used by a communication network is a form of

  1. A.product differentiation
  2. B.persuasive advertising
  3. C.publicity
  4. D.packaging.
Show the answer and explanation

Answer: B (persuasive advertising)

Explanation

A catchy slogan is meant to persuade people to choose that network.