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JAMB Commerce 2007 Question 9

Question 9

Marketing

Personal selling is most effective in marketing industrial goods because it involves

  1. A.recognition and attachment to customers
  2. B.personal interaction and information gathering
  3. C.demonstrations and product acceptability
  4. D.after-sales services and product demonstrations.
Show the answer and explanation

Answer: B (personal interaction and information gathering)

Explanation

Industrial goods are technical, so face-to-face contact lets the seller explain, answer questions and learn the buyer's needs.