passwella.
Menu

JAMB Commerce 2007 Question 10

Question 10

Marketing

The controllable variables that a firm uses to achieve its marketing objectives are called

  1. A.marketing principles
  2. B.marketing mix
  3. C.marketing concepts
  4. D.marketing functions.
Show the answer and explanation

Answer: B (marketing mix)

Explanation

The 4 Ps (product, price, place, promotion) are the variables a firm can control, and together they form the marketing mix.