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JAMB Commerce 2006 Question 13

Question 13

Marketing

A seller attracts and retains patronage by

  1. A.enhancing public relations
  2. B.enhancing sales promotion
  3. C.rendering pre-sales service
  4. D.rendering customer service.
Show the answer and explanation

Answer: D (rendering customer service.)

Explanation

Good customer service keeps buyers satisfied, so they keep coming back to the seller.