JAMB Commerce 2006 Question 11

Question 11

Marketing

An aspect of marketing that stimulates buying by providing free gifts is

  1. A.advertising
  2. B.personal selling
  3. C.publicity
  4. D.sales promotion.
Show the answer and explanation

Answer: D (sales promotion.)

Explanation

Sales promotion uses short-term incentives such as free gifts, samples and discounts to encourage buying.