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JAMB Commerce 2001 Question 37

Question 37

Advertising

The most effective type of advertising for branded products is

  1. A.direct advertising
  2. B.indirect advertising
  3. C.informative advertising
  4. D.competitive advertising.
Show the answer and explanation

Answer: D (competitive advertising.)

Explanation

Branded products compete with similar brands, so competitive (persuasive) advertising is used.