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JAMB Commerce 2001 Question 36

Question 36

Marketing

The activities aimed at finding out customers' needs and satisfaction can be described as

  1. A.socio-marketing
  2. B.macro-marketing
  3. C.micro-marketing
  4. D.conceptual marketing.
Show the answer and explanation

Answer: D (conceptual marketing.)

Explanation

Finding out and satisfying customers' needs is the marketing concept, here called conceptual marketing.