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JAMB Commerce 2000 Question 30

Question 30

Marketing

The chart above represents the

Diagram for this question
  1. A.product mix relationship
  2. B.marketing mix relationship
  3. C.promotion mix relationship
  4. D.advertising mix relationship.
Show the answer and explanation

Answer: B (marketing mix relationship)

Explanation

Product, price, promotion and place (the 4 Ps) around the customer make up the marketing mix.