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JAMB Commerce 1997 Question 36

Question 36

Marketing

When a vendor supplies newspapers from house to house and across the streets, the element of marketing mix involved is

  1. A.product
  2. B.price
  3. C.promotion
  4. D.place.
Show the answer and explanation

Answer: D (place.)

Explanation

Place covers how and where the product reaches the buyer, i.e. distribution.