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JAMB Commerce 1997 Question 35

Question 35

Marketing

The process of creating more market for a product is called

  1. A.advertising
  2. B.marketing
  3. C.promotion
  4. D.consumerism.
Show the answer and explanation

Answer: C (promotion)

Explanation

Promotion (advertising, personal selling, sales promotion, publicity) is used to expand demand for a product.