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JAMB Commerce 1995 Question 39

Question 39

Marketing

Which of the following are forms of sales promotion?

  1. A.advertising, personal selling and publicity
  2. B.advertising, market skimming and publicity
  3. C.personal selling, packaging and publicity
  4. D.advertising, packaging and publicity.
Show the answer and explanation

Answer: A (advertising, personal selling and publicity)

Explanation

Advertising, personal selling and publicity are all ways of promoting sales. Market skimming is a pricing policy, and packaging is part of the product.