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JAMB Commerce 1994 Question 33

Question 33

Marketing

One advantage of personal selling over all other elements of promotion is that

  1. A.it can provide instant feedback
  2. B.it is very cheap in terms of cost per contact
  3. C.it does not need to use mass media
  4. D.sales people are well trained.
Show the answer and explanation

Answer: A (it can provide instant feedback)

Explanation

In personal selling the seller meets the buyer face to face, so questions and objections are answered at once.