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JAMB Commerce 1994 Question 32

Question 32

Marketing

Which of the following is a form of sales promotion?

  1. A.advertising on radio
  2. B.offering free samples
  3. C.distributing printed materials
  4. D.advertising on television.
Show the answer and explanation

Answer: B (offering free samples)

Explanation

Sales promotion uses short-term incentives such as free samples, gifts and discounts to boost sales.