Theory question 105
AdvertisingCommerce 2 (answer five questions)
(a) Give any five advantages of advertising
(b) What are five distinctive merits of television as a medium of advertising?
Show the model answer
(a) Any five: informs consumers about new products; increases sales and turnover; makes large-scale production possible and so lowers unit cost; creates employment; helps consumers make choices; educates people on how to use products; builds goodwill and brand loyalty; brings revenue to the media.
(b) Any five: combines sight, sound and movement, so it attracts attention; can demonstrate how a product is used; reaches a very large audience at once, including people who cannot read; adverts can be repeated often; prestige – it gives the product a good image; it reaches people at home when they are relaxed.
In (b) give merits special to television, not general advantages of advertising.