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GCE Commerce 1989 Question 96

Question 96

Advertising

All advertising campaigns for consumer goods must pay attention to

  1. A.cinema advertising
  2. B.radio advertising
  3. C.point of sale
  4. D.door to door sale
  5. E.neon signs
Show the answer and explanation

Answer: C (point of sale)

Explanation

Point-of-sale displays catch the consumer at the moment of buying, so every consumer-goods campaign needs them.