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GCE Commerce 1989 Question 89

Question 89

Marketing

The essence of marketing is

  1. A.exchange
  2. B.sales
  3. C.trade
  4. D.research
  5. E.profit
Show the answer and explanation

Answer: A (exchange)

Explanation

Marketing is about bringing about exchange: giving something of value (goods or services) to get something of value (money) in return, to satisfy both sides.