GCE Commerce 1989 Question 33

Question 33

Marketing

The activities of a company designed to stimulate consumers by giving them samples, premium, or conducting contests are referred to as

  1. A.consumer protection
  2. B.marketing mix
  3. C.sales promotion
  4. D.marketing concept
  5. E.advertising
Show the answer and explanation

Answer: C (sales promotion)

Explanation

Free samples, gifts and competitions are sales promotion methods.