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GCE Commerce 1989 Question 14

Question 14

Advertising

Branding is a good example of

  1. A.informative advertising
  2. B.marketing mix
  3. C.persuasive advertising
  4. D.consumerism
  5. E.competitive advertising
Show the answer and explanation

Answer: E (competitive advertising)

Explanation

A brand name sets one firm's product apart from rival products, which is the aim of competitive advertising.