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WAEC Marketing 2025 Question 9

Question 9

Consumer Behaviour

The stage at which product requirement is prescribed in organization's buying decision process is

  1. A.need identification.
  2. B.need specification.
  3. C.supplier search.
  4. D.supplier evaluation.
Show the answer and explanation

Answer: B (need specification.)

Explanation

At the specification stage the firm sets out exactly what the product must be like.