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WAEC Marketing 2025 Question 5

Question 5

Marketing Concept

The emphasis of societal marketing concept is on

  1. A.firm's profitability.
  2. B.environmental safety.
  3. C.product improvement.
  4. D.employee satisfaction.
Show the answer and explanation

Answer: B (environmental safety.)

Explanation

The societal marketing concept cares for society's long-term welfare, including a safe environment.