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WAEC Marketing 2025 Question 38

Question 38

Consumer Behaviour

The starting point of the buyer decision making process is

  1. A.information search.
  2. B.evaluation of alternatives.
  3. C.problem recognition.
  4. D.purchase decision.
Show the answer and explanation

Answer: C (problem recognition.)

Explanation

The process starts when the buyer recognises a need (problem recognition).