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WAEC Marketing 2025 Question 24

Question 24

Marketing Planning

The aspect of a marketing plan that specifies the main goals and recommendations is the

  1. A.action programmes.
  2. B.budgets.
  3. C.executive summary.
  4. D.objectives.
Show the answer and explanation

Answer: C (executive summary.)

Explanation

A marketing plan opens with an executive summary that briefly states its main goals and recommendations; action programmes give the detailed tasks.