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WAEC Marketing 2025 Question 2

Question 2

Marketing Concept

The concept that states that consumers will only buy goods that are available and affordable is the

  1. A.marketing concept.
  2. B.product concept.
  3. C.selling concept.
  4. D.production concept.
Show the answer and explanation

Answer: D (production concept.)

Explanation

The production concept assumes consumers want products that are widely available and cheap.