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WAEC Marketing 2025 Question 14

Question 14

Promotion and Advertising

The form of advertising which aims at stimulating the demand for a particular brand of product is

  1. A.competitive advertising.
  2. B.generic advertising.
  3. C.informative advertising.
  4. D.persuasive advertising.
Show the answer and explanation

Answer: A (competitive advertising.)

Explanation

Competitive advertising promotes one brand against rival brands; generic advertising promotes a product class.