WAEC Marketing 2022 Theory question 101

Theory question 101

Entrepreneurship

(a)(i) What is entrepreneurship? (ii) List and explain four sources of fund to an entrepreneur.
(b) Outline six factors influencing the choice of location of a market outlet.

Show the model answer
Model answer

(a)(i) Entrepreneurship is the process of identifying a business opportunity, organising resources to start and run a business, and bearing the risks in order to make profit.
(a)(ii) Any four, explained: personal savings; loans from family and friends; bank loans; bank overdraft; ploughed-back profit; trade credit; hire purchase/leasing; government grants and schemes; cooperative societies.
(b) Any six: nearness to customers; level of competition; cost of rent/land; accessibility and transport; security; availability of power, water and other amenities; nearness to suppliers; government regulations; availability of parking/space.

Explanation

Give each point as a full sentence, with an example where possible.