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WAEC Marketing 2022 Question 9

Question 9

Product

In marketing, the term product refers to

  1. A.any item that can be seen or touched
  2. B.anything that can be offered for consumption
  3. C.goods and ideas
  4. D.packages' design and warranty
Show the answer and explanation

Answer: B (anything that can be offered for consumption)

Explanation

A product is anything offered to a market for use or consumption that can satisfy a need: goods, services, ideas and more.