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WAEC Marketing 2022 Question 6

Question 6

Marketing Mix

A set of controllable variables that a firm uses to pursue its objectives is

  1. A.product mix
  2. B.product concept
  3. C.selling concept
  4. D.marketing mix
Show the answer and explanation

Answer: D (marketing mix)

Explanation

The marketing mix is the set of controllable variables (4Ps).