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WAEC Marketing 2022 Question 4

Question 4

Marketing Concept

A company's orientation that concentrates on mass distribution and low cost of its product is a

  1. A.product concept
  2. B.production concept
  3. C.marketing concept
  4. D.selling concept
Show the answer and explanation

Answer: B (production concept)

Explanation

The production concept focuses on low costs and wide distribution.