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WAEC Marketing 2022 Question 35

Question 35

International Marketing

A form of engaging in international marketing that involves the pooling of resources between local and foreign firms is

  1. A.joint venture
  2. B.direct investment
  3. C.franchising
  4. D.licencing
Show the answer and explanation

Answer: A (joint venture)

Explanation

In a joint venture local and foreign firms pool resources.