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WAEC Marketing 2022 Question 27

Question 27

Distribution

Which of the following distribution channels would be used to sell tractors and cranes?

  1. A.Producer → Agent →Consumer
  2. B.Producer → Agent → Retailer → Consumers
  3. C.Producer → Agent → Wholesaler → Retailer → Consumer
  4. D.Producer → Agent → Wholesaler → Consumer.
Show the answer and explanation

Answer: A (Producer → Agent →Consumer)

Explanation

Costly industrial machines go through a short channel, often via an agent, to the user.