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WAEC Marketing 2022 Question 24

Question 24

Merchandising

The creation of awareness for products at the point of sale is

  1. A.sales promotion
  2. B.sampling
  3. C.personal selling
  4. D.merchandising
Show the answer and explanation

Answer: D (merchandising)

Explanation

Merchandising is promotional activity at the point of sale, such as displays and shelf arrangement.