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WAEC Marketing 2022 Question 17

Question 17

Marketing Research

The purpose of feedback from customers who use a company's product is to

  1. A.train marketing staff
  2. B.improve the quality of products
  3. C.determine distribution channel to adopt
  4. D.determine the promotional tool to adopt.
Show the answer and explanation

Answer: B (improve the quality of products)

Explanation

Customer feedback shows what to improve in the product.