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WAEC Marketing 2022 Question 15

Question 15

Marketing Research

The process of collecting and analyzing relevant information to solve a marketing problem is marketing

  1. A.intelligence
  2. B.research
  3. C.audit
  4. D.planning
Show the answer and explanation

Answer: B (research)

Explanation

Marketing research gathers and analyses information to solve a specific marketing problem; an audit reviews the whole marketing operation.