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WAEC Marketing 2021 Question 23

Question 23

Distribution

Which of the following channels of distribution would a producer who wants to control its unit price use?

  1. A.Producer → Consumer
  2. B.Producer → Retailer → Consumer
  3. C.Producer → Wholesaler → Retailer→ Consumer
  4. D.Producer → Agent → Retailer → Consumer
Show the answer and explanation

Answer: A (Producer → Consumer)

Explanation

Selling directly to consumers lets the producer fix the final price.