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WAEC Marketing 2021 Question 2

Question 2

Promotion and Advertising

The part of an advertising leaflet that introduces the message of the advertisement is

  1. A.margin.
  2. B.headline.
  3. C.cut-out.
  4. D.photograph.
Show the answer and explanation

Answer: B (headline.)

Explanation

The headline is the opening line that introduces the advert's message.