Theory question 106
Distribution(a) State five functions of a retailer to consumers. (b) State five functions of a wholesaler to producers.
Show the model answer
Model answer
(a) Any five: sells in small quantities; stocks a variety of goods; locates near consumers; gives information/advice on products; offers credit to regular customers; delivers goods; gives after-sales service; displays goods so customers can choose.
(b) Any five: buys in bulk, giving producers quick sales; stores goods (warehousing); finances producers by paying promptly or in advance; bears risks; gives market information and feedback; helps advertise products; packages and grades goods; distributes goods to retailers.
Explanation
Give each point as a full sentence, with an example where possible.