WAEC Marketing 2017 Question 29

Question 29

Marketing Mix

'Place' as an element of the marketing mix can also be referred to as

  1. A.distribution.
  2. B.product pricing.
  3. C.advertising.
  4. D.product design.
Show the answer and explanation

Answer: A (distribution.)

Explanation

Place means making the product available to customers, i.e. distribution.