WAEC Marketing 2017 Question 26

Question 26

Marketing Mix

The combination of product, price, promotion and place utilized by a marketer to address a target market is

  1. A.marketing research.
  2. B.marketing mix.
  3. C.uncontrollable variables.
  4. D.product mix.
Show the answer and explanation

Answer: B (marketing mix.)

Explanation

Product, price, place and promotion together form the marketing mix.