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WAEC Marketing 2017 Question 22

Question 22

Product

All activities involved in planning, designing and producing the container of a product is

  1. A.branding.
  2. B.packaging.
  3. C.merchandising.
  4. D.promotion.
Show the answer and explanation

Answer: B (packaging.)

Explanation

Packaging covers designing and producing the container or wrapper for a product.