Theory question 106
Marketing Concept(a) State five functions of a marketing manager. (b) Explain five ways a marketer will assist his/her company to deliver high quality goods and services to the customer.
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(a) Any five: planning marketing activities; organising the marketing department; directing and motivating sales staff; carrying out/coordinating marketing research; developing products; setting prices; choosing distribution channels; planning promotion; controlling and evaluating marketing performance; budgeting.
(b) Any five, explained: carry out research to find customers' needs and expected quality; pass customer feedback and complaints to production; take part in product design and testing; set quality standards with production; monitor competitors' products; ensure good packaging and handling in distribution; provide after-sales service; train staff on customer service.
Separate the manager's functions from the ways marketing supports quality.