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WAEC Marketing 2016 Question 38

Question 38

Marketing Concept

The first among the marketing orientation is

  1. A.product concept.
  2. B.marketing concept.
  3. C.selling concept.
  4. D.production concept.
Show the answer and explanation

Answer: D (production concept.)

Explanation

The production concept, focused on making goods cheaply and in quantity, was the earliest orientation.