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WAEC Marketing 2016 Question 34

Question 34

International Marketing

An arrangement whereby a foreigner pool resources with a local entrepreneur to form a business is

  1. A.licensing.
  2. B.franchising.
  3. C.joint venture.
  4. D.strategic alliance.
Show the answer and explanation

Answer: C (joint venture.)

Explanation

In a joint venture a foreign firm and a local partner share capital, ownership and control of a new business.