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WAEC Marketing 2016 Question 26

Question 26

Promotion and Advertising

A practice of overstating the feature of a product to lure buyers to a store is

  1. A.deceptive advertising.
  2. B.wrong packaging.
  3. C.deceptive pricing.
  4. D.illegal business.
Show the answer and explanation

Answer: A (deceptive advertising.)

Explanation

Advertising that exaggerates or misrepresents a product to attract buyers is deceptive advertising.