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WAEC Marketing 2016 Question 18

Question 18

Product

A name, term, symbol or their combination that identifies the producer of a product is

  1. A.feature.
  2. B.package.
  3. C.brand.
  4. D.logo.
Show the answer and explanation

Answer: C (brand.)

Explanation

A brand is a name, term, symbol or combination of them that identifies a seller's product.