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WAEC Marketing 2016 Question 15

Question 15

Marketing Concept

One way to express marketing concept is

  1. A.customer is the servant.
  2. B.customer is the boss.
  3. C.seller is the boss.
  4. D.seller is the servant.
Show the answer and explanation

Answer: B (customer is the boss.)

Explanation

The marketing concept puts the customer at the centre: the customer is king or boss.