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WAEC Marketing 2016 Question 13

Question 13

Pricing

A loss leader is a pricing system where goods are

  1. A.given as gifts.
  2. B.overpriced.
  3. C.low priced.
  4. D.sold in packs.
Show the answer and explanation

Answer: C (low priced.)

Explanation

A shop sells a loss leader at a very low price to draw customers in, hoping they buy other goods too.