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WAEC Marketing 2016 Question 11

Question 11

Marketing Concept

A marketing philosophy characterized by stronger focus on consumer, organization and ethical concerns is

  1. A.Production concept.
  2. B.Selling concept.
  3. C.Product concept.
  4. D.Societal marketing concept.
Show the answer and explanation

Answer: D (Societal marketing concept.)

Explanation

The societal marketing concept balances customer wants, company profit and the long-term welfare of society.