Theory question 106
E-marketingState five importance of e-marketing to: (a) an organization; (b) a consumer:
Show the model answer
Model answer
(a) Any five: reaches a national and global market; low cost compared with traditional media; business runs 24 hours a day; quick launch of products; easy market research and customer feedback; results can be measured/tracked; increases sales and profit; lower operating costs.
(b) Any five: shop at any time from anywhere; wider choice of products; easy comparison of prices; product information readily available; saves time and transport cost; can interact with sellers; competition lowers prices; home delivery.
Explanation
Keep the organisation's benefits and the consumer's benefits separate.