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WAEC Marketing 2015 Question 26

Question 26

Marketing Research

The information that can be accessed quickly and cheaply by the marketing manager is

  1. A.marketing intelligence.
  2. B.marketing research.
  3. C.supplier's profile.
  4. D.internal database.
Show the answer and explanation

Answer: D (internal database.)

Explanation

The internal database holds the company's own records (sales, costs, orders), so it is the quickest and cheapest to use.